FedExCup. Outback Bowl. TCS New York City Marathon. Large national brands have become ingrained in professional-level sports. With fans' strong emotional ties to sports, companies know they can score some of the love by sponsoring halftime shows, finish lines, seating sections and more.
But sports sponsorship isn't just a game for the big leagues. Many savvy small businesses invest in sponsoring local community sports organizations. Some consider their sponsorship a charitable contribution and others, a form of advertising. Either way, it's a mutual relationship that pays off for the sponsor and the team.
Here are 6 reasons why businesses should sponsor a youth sports organization:
We know $500 from a local company to a youth team goes a long way to offset the rising costs of sports. But what the company may find is that their sponsorship also goes a long way to strengthen the bond between their brand and their community.
What benefits does your youth sports organization provide to sponsors? Has your business sponsored a local sports team? Share your experiences below.
National Alliance for Youth Sports, Inc
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