Promoting youth sports programs for maximum participation

Promoting youth sports programs for maximum participation


Youth sports administrators and their staff put a lot of time, effort and creativity into planning their programs and offerings; however, they may find themselves short of staff and time to promote these efforts.

Having a well-thought out marketing plan can help administrators engage their community and encourage maximum participation – and that’s just what they will learn at this year’s Youth Sports Congress session, Practical Solutions for Promoting Youth Sports Programs, taking place on Friday, Nov. 20.

Successful marketing and promotion will build awareness of the programs your staff has worked so hard to develop, and convince your audience that they need to sign-up and participate. This interactive panel will encourage youth sports administrators to discuss and share effective marketing strategies and create awareness of program offerings.

The session will be led by Michael Moran, CRPR and CYSA, a 30-year veteran of the parks and recreation field who is the Director of Parks and Recreation at the City of Iowa City; and Julienne Hefter, founder of Safety First Aquatics, LLC and renowned speaker and author on a variety of recreation management and administrative topics; and CYSA Leadership Committee members.

Attendees will gain knowledge about:

  • Various strategies for marketing their programs both online and offline
  • The importance of partnerships
  • Identifying the appropriate marketing strategies to reach program goals to drive awareness and participation

The Happiness Factor: Making Happiness Work for You is an additional session scheduled on Friday. Gregg Catalano will share the latest research, tips and strategies to help you become happier in your life and teach how happiness can influence people within your organization and the people with whom your employees interact.

Lastly, the National Alliance for Youth Sports (NAYS) will hold their annual session, Learning from the Best: NAYS Awards 2015. Each year NAYS recognizes the winners of the Excellence in Youth Sports Award, as well as the Coach of the Year and the Parent of the Year. Award winners will share highlights and replicable initiatives that allowed their programs to be nationally recognized.

Youth Sports Congress attendees also gain access to several of the great Athletic Business Conference events, including the keynote sessions, welcome reception and the Expo. This year’s Congress will take place in New Orleans, La., Nov. 18-21.

Learn more about the Youth Sports Congress or register today!

Youth Sports Congress Practical Solutions Marketing Promotion NAYS Awards

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